<description>A revolutionary new writing instrument for the high technology office of tomorrow.</description>
<owner>Bob Quill - Acme Corporation </owner>
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<line>GOALS: </line>
<line>Design a lightweight pen that requires no ink - with an end-user price of approximately: $50.</line>
<line>Allow pen to digitally download, and play, MP3 files.</line>
<line>Provide the ability to embed marketing material on the pen itself.</line>
<line>Alternate coverings (mood-skins) to attract the wealthy teen market.</line>
<line>Java Virtual Machine integrated directly into the pen (optional).</line>
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<line>ADVANTAGES: </line>
<line>Users will never again have to buy refills.</line>
<line>No ink means no actual writing and thus never any mistakes.</line>
<line>Can listen to music and pretend to write at the same time. </line>
<line>High cost of ownership means users will take more care of their pens.</line>
<line>Pretty colors will make users look 'trendy' and 'cool'.</line>
<line>Optional JVM will make future-programmers out of ex-writers.</line>
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<line>NEXT STEPS:</line>
<line> </line>
<line>Need to raise $17 million. ($1M development / $16M marketing)</line>
<line>Partnership with all existing MP3 distributors.</line>
<line>Hire off-shore developers.</line>
<line>Set salary for executive staff and board members.</line>
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<line>SUMMARY</line>
<line> </line>
<line>The Inkless Pen will no doubt become the next cool product on the market. With a minimum investment of $17M we will be able to capture the entire inkless market and dominate a burgeoning sector.